Ricardo Perret is one of the researchers with the greatest dedication in the field of innovation, who devoted his professional life to finding the "why" of human behavior before products that companies offer. This is how one of the most important innovation and neuroscience companies in Latin America began. Here we leave you one of his best conferences so that you know him:

 

 

Perret has discovered very interesting relationships between the heart and the brain, which have contributed significantly to the development of more demanding marketing and innovation plans.

Ricardo also dedicates himself to altruism, and he is the author of several books in which he details his learnings in the professional and personal field. All his books are free, and you can download them by clicking on the following link.


FREE Neuroscience Books

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